This is an about us page. It is important to know about the creative minds behind this fitness operation.

Billy Basdras MSc

My LinkedIn profile, connect with me and learn all about my qualifications. But you can see a brief description here as well.


– B. Sc. Sport Science and Physical Education, Athens Kapodistrian University
– M. Sc. Social Information Systems, OUC
-Corporate Reputation in the Online Universe based on Social Media Content Analysis, WSEAS Transactions in communication Scientific Publication
– Marketing Manager Formation, Nomades Geneva Switzerland
– Python Programming, WEB guru, Linux, Analytics, SEO


– 3,5 Years Personal Trainer – Holmes Place Geneva
– Urban Training NGO – Seasonal Coach
– First Aid, BLS(Basicl Life Support)-AED (Automated External Defibrillator)
– 5 years Personal Training and Fitness groups, experience in Switzerland.
– Experience in Executives, rehabilitation, post-partum, prenatal, teenagers, sport-specific.


– Greek National Team – Young Riders 2009
– Swimming and Water Polo
– Bouldering
– Currently preparing for triathlon of Geneva

As you guessed it, I also write at the blog page of fitcentiv. Feel free to reach out from the contact form.

Why fitcentiv


Growing up in the 90’s, there was a lot of advertising about why people should care about their fitness. Now fitness providers are focusing more on why their are different from their competition. On this part will elaborate on how our fitness services in Geneva are different that everyone’s else.

The idea about physical exercise

Everybody is aware of the benefits of exercise. To be fair at least in Geneva and in general in Switzerland people are caring of their physical condition. But that was not always the case. Let’s take a brief dive into fitness history.
fitness_historyIn ancient Greece first Olympic games were organized. The spirit of sports competition and the birth of fair play were first established. However the 20th century things changed. Somewhere after the industrial revolution the modern and rich bourgeois thought that anything related to physical exercise is bad. They would in fact try to separate themselves from people who did manual work. These stereotypes, often ignored, still live inside of us. As a matter of fact president of USA Donald Trump has a very particular opinion about exercise. “After college, after Trump mostly gave up his personal athletic interests, he came to view time spent playing sports as time wasted. Trump believed the human body was like a battery, with a finite amount of energy, which exercise only depleted. So he didn’t work out. When he learned that John O’Donnell, one of his top casino executives, was training for an Ironman triathlon, he admonished him, “You are going to die young because of this.” source:

Even though that every one of us, knows what it takes to succeed, many fail to meet their fitness objectives.

The speed radar face paradigm

Let’s consider how the radar face works.
We all know that if we are speeding over the limit, it’s dangerous for us and people around us. However that is not enough to stop us from doing it. Then there are fines, we have to pay a fair amount in Switzerland. That has a definitive impact on the driving of Swiss drivers. Often times though there is a radar with a face made of dots (image). How does that affect our driving behavior? We know speeding it’s not safe but that’s not enough, we know that we are not going to get a fine and yet we decelerate.

At fitcentiv we set, strategy on how to attain and most of all we celebrate critical milestones. With our proven track expertise we set up the appropriate goals. We create a training plan that will get us there. By using our web based custom software we track your progress.

The intrinsic incentives are to be healthy, to look good, to perform in fitness activities and of course longevity. They should be sourced from inside of you and you are responsible to promote them. For the extrinsic incentives, maybe we can help 🙂

Try Fitcentiv now. Request a quote

Thank you everybody that making the Fitcentiv movement a reality!